A great website deserves to be kept great.
All the reasons for creating or updating your website are the same reasons why it is important to maintain and further improve your website.
3 Things Website Maintenance can provide
Modern websites require constant attention. Your professional business website more and more becomes the central hub of your marketing efforts. It requires the same or more amount of time and attention as your other marketing efforts.
Maintenance is as important to your website as eating and movement is to living. With no maintenance, your website will just sleep and will lose all it was made to be and eventually will get hacked and infected. Without maintenance your website will die.